Silver Lining Tours is owned and operated by two of the world's most respected storm chasers, Dr. David Gold and Roger Hill. We combine our years of experience and storm chasing expertise with our state-of-the-art technology to produce consistently excellent results year after year. We are totally dedicated to making sure that you have the most rewarding and exciting storm chasing vacation that money can buy. From the moment you contact us to inquire about our offerings to the last farewell at the hotel at the conclusion of your adventure, we are there for you, eager to answer all of your questions, share our knowledge with you and, ultimately, show you the majestic power of the springtime atmosphere from relatively safe but thoroughly revealing vantage points. We also believe in public education. One of our primary objectives is to educate you, our participant, about the earth's most powerful storms while you are watching them in real-time. We also want to de-mystify the forecasting process, giving you real insight into how we predict the emergence of conditions that favor the development of severe weather. You will leave us with a much greater understanding of how and why these storms develop, as well as how we forecast them.
The bottom line, though, is about results. We consistently have the highest tornado intercept per tour rate of any company. Nobody finds more storms and tornadoes than we do. The secret to our success? It all begins with making a good forecast. We take a systematic and organized approach to producing our daily weather forecasts, a product that culminates in the selection of a target area (i.e., the location that we anticipate will experience the emergence of conditions most favorable for severe weather). Then we drive without hesitation into the center of our target area, using state-of-the-art wireless and cellular technology to download weather data on the go. This allows us to constantly refine and shrink our target area. Often, David will maintain a constant meteorological vigil in our headquarters, phoning Roger in the field with critical and timely updates. This cooperative strategy has proven very successful in recent years and resulted in several notable successes. As our chase team approaches the target area, we scan the skies looking for visual clues that either corroborate the digital data or suggest that a shift in strategy is needed. Often times, we are able to identify physical processes and features that the relatively coarse observational data cannot resolve. Once a storm has been targeted, we are highly skilled at positioning ourselves so that we obtain the best possible lighting and visibility of the storm and its elements.